get-kids-to-play-summit

Position Paper - Pathwayz

Celebrating 21 year anniversary

Responsible Marketing

Delivering Brand Objectives through Highly Engaging Sports Experiences

Empowering brands and communities

since 2003

In a fast-moving dynamic world, ‘positive + live’ brand experiences can enhance the relationship consumers have with brands. And what could be livelier or more positive than sports and play? At Sportz Village Xp, we are focused on delivering result-oriented Experiential Sports Marketing solutions for brands and creating long-lasting experiences that matter and break through the clutter. We are on playing fields throughout the year - touching communities, actively engaging brand consumers, getting kids to play and building world-class sport programs.

Our Offerings

Large Scale Sports Development Programs

Helping Governments, federations, corporates and other stakeholders to develop, build and execute large-scale sports development initiatives

Experiential Sports Marketing Programs

Enabling brands with purpose to engage with kids through our unique sports programs tailored to meet specific marketing and consumer connect objectives

Employee & Partner Engagement Sports Programs

Helping corporates meet employee engagement objectives through sports and fitness programs designed specifically to suit their professional culture and priorities

Intellectual Properties & Professional Leagues

Creating ambitious sports properties to encourage both amateur and professional participation, while bringing value to both participants and sponsors

Sport for Change

Driving change through sport programs for corporates and organizations with clear focus on health and physical development of the underprovided communities

THE MAGIC OF

Experiential
Sports Marketing(ESM)

THE MAGIC OF

Experiential
Sports Marketing(ESM)

Experience is the new most powerful marketing medium for brands. We amalgamate the power of ‘experience’ and ‘sports’ to meet the clear marketing objectives of brands with purpose and help them drive

Positive Brand Experiences
Purposeful and Clutter-free Communication
Brand Authenticity
Long-lasting Brand Impressions
Customer Loyalty

The Power of

Phygital ESM

The Power of

Phygital ESM

The ‘phygital’ consumer is by no means a new phenomenon. It is just a new buzzword that is making the rounds after the pandemic put a halt to all the physical events. With changing consumer patterns, brands are trying to innovate experiences that encompass both the physical and the digital space.

At Sportz Village Xp, our phygital experts help brands deliver memorable digital brand experiences. Starting with the initial idea to execution, we plan impactful campaigns and make them a reality. Be it online or at an event; we create engaging experiences that give any activation a truly creative edge.

UNLOCKING

The Power of Kidfluence
with sports

UNLOCKING

The Power of Kidfluence
with sports

87%

of parents say their children influence their purchase decisions

Kids of today are powerful and influential when it comes to most household purchases - be it an energy drink, paint color of the house or a car. While the degree of influence may vary, smart brands want to be benefitted by considering Kidfluence in their marketing strategies. We help brands tap this Kidfluence through our unique, purposeful and targeted sports programs and get access to the affinity and loyalty of kids as well as their parents.

View our Portfolio

LEGACY

Years

100+

Brands

16K+

Schools

5L+

Kids

TRUSTED BY 100+ POWERFUL BRANDS

BRAND SUCCESS STORIES

How we imparted health education to 5k+ kids through a unique and fun phygital engagement model

How we delivered a highly engaging sport experience to 42 kids and their parents and generated valuable leads for the luxury project

How we reinforced Red Bull’s brand positioning by creating a platform for budding women badminton players to nurture and showcase their skills

How we delivered 5-star experience to young football enthusiasts from 3 metro cities and garnered 10K digital impressions

How we delivered a highly engaging and fun experience for the running communities in key cities

Testimonials

Slide

“Shuttle Up is a very important project for us and our partnership with Sportz Village Xp since 2018 has been extremely rewarding. After two successful seasons followed by a Covid break, we are very happy to resume our unique badminton program this year. Although it has been a tough year, I would like to congratulate the team at Sportz Village Xp, who were high-spirited and apprised us about the latest covid situations through their network regularly. They ensured maximum participation at the event and used their professional expertise to deliver a flawless event with all government-regulated protocols.”

- Rajesh Kumar, Marketing Head, Red Bull India

Slide

“We at Nike are very happy with your work. Your dedication and hard work has shone through during the last one year. You have always strived to provide us with the best possible solutions no matter the time & logistical constraints. You have a great team which is well-mannered, hard-working, smart and these things go a long way in building a strong professional relationship. Our Flagship NRC would not be the same without your support.”

- Rahul Gupta, Senior Marketing Specialist – Nike

Slide

"We have been working with Sportz Village Xp on the Reliance Foundation Youth Sports (RFYS) program for the past 2 years. Sportz Village Xp’s school network has helped in taking the RFYS program to a large number of schools, enabling thousands of kids to compete in a high quality, well organised sporting platform. Their experience in grassroots sports programs has been hugely helpful in delivering a premium experience to participants. The team’s passion has often stood out while implementing a project that is as dynamic in nature as RFYS.”

- Darshan Majethia, IMG Reliance

Slide

"It was an amazing experience working with Sportz Village Xp last year across Tennis & Squash projects. The amount of experience and expertise the team offers on the table resembles and gels well with our goals. The team is energetic and brings fresh ideas to the table. They are known for Quality delivery and ensuring great sports experience for the participants. We are happy to have them on board as our preferred channel partner &would be happy to be associated with them in the future.”

- HCL Foundation

Slide

"We had a great time working with Sportz Village Xp on the Hot Wheels LABS program. We found their approach towards designing and building engagement platforms to be rather unique and their solutions were very creative and engaging! I wish Sportz Village Xp the very best and look forward to engaging millions of kids across the country!”

- Rohan Sharma, Category Head - Mattel India

Slide

"A great bunch of young, enthusiastic, professional minds who have helped us in creating successful sports properties that involves conceptualization based on excellent strategic insights as well as superb project implementation.”

- Sharad Karnad, HOD (Civil & Structural) - Petrofac Engineering

Slide

"We worked with Sandip and his team at Sportz Village Xp for ‘Sports for Change’ - our 1st ever National Sports Meet where children from our Project locations across India participated. At HCL Foundation, we wanted to give children who have never got any opportunity to play in a professional setup, a platform where they can showcase their sporting talent. It was indeed a great experience working with Sportz Village Xp who managed the event smoothly and ensuring the sports were of high quality. From the referees to the equipment’s, they provided the best. Overall, Sportz Village Xp provided an experience that the children will never forget.”

- HCL Foundation

Latest at Sportz Village Xp

Leveraging Experiential Sports Marketing for Brand Engagement

Team Building Through Sports: A Key to Employee Engagement

The Impact of Large-Scale Sports Development Programs on Local Communities

Delivering Brand Objectives through Highly Engaging Sports Experiences

Empowering brands and communities

since 2003