Sportz Village Xp Sportz Village Xp Articles - Articles Expert Insights on Sports Marketing and Engagement Through Sports

April 3, 2020

Experiential Sports Marketing : The Ethical Winning Formula to Reach Kids

At what age would you want to start influencing your target segment? What would be the best way to influence the target audience? Would the brand communication to th[...]

March 24, 2020

Experiential Sports Marketing : The Key to winning over customer

While traditionally, the exercise of marketing would mostly be looked at as a set of ATL, BTL, and TTL promotional campaigns, in recent years, it is experiencing a s[...]

March 24, 2020

Going beyond Data : Why Experiential Sports Marketing is more about emotions than numbers

In an era where data is supposed to be the new oil, and analytics is the biggest buzzword in the industry, talks about emotion in the corporate world may not exactly[...]

July 31, 2018

The CITY that PLAYS together, STAYS together

It feels great to meet old friends, from school days, from college.. isn’t it? At a recent get-together, I got the opportunity to meet many of them. While we were re[...]

July 18, 2018

In pursuit of happy fitness!

I write this at 10.25 pm. Is it too late? I came back after playing a great game of Futsal on turf. Yes, the short format 5 a side version of football. Score line[...]

July 18, 2018

Empowering women need of the hour

GORY INCIDENTS OF CRIME AGAINST WOMEN HOGS THE HEADLINES MORE OFTEN THAN NOT.

Every 5 seconds someone is sexually assaulted.

One in two wome[...]

July 7, 2018

Indian football team will not be participating in Asian Games. Here are my 4 inputs on what the guideline should consider..

Indian football team will not be participating in Asian Games. IOA chief defends football’s exclusion, says no place for ‘also rans’ . There is a lot of heart bur[...]