Digital Talent Identification with Boost

Sportz Village Xp in association with Boost, developed a Digital Talent Identification program to nurture young cricket talent by scouting & grooming them across india.

Solution

Sportz Village Xp’s Digital Talent Identification program was used to take BoostCamp digitally to young kids across key markets.The all-new BoostCamp Selections 2021 created a unique digital opportunity for talented cricket enthusiasts in the Under-11 and Under-14 age categories to showcase their cricketing skills and be evaluated on the same by experts online.

Methodology:

  • Communication
  • Registration
  • Digital Talent Identification
  • Scholarship and Rewards

Impact

80,081 participants across 344 schools and academies in more than 30 cities across Andhra Pradesh, Telangana, Karnataka, Tamil Nadu and Kerala

Young sports enthusiasts

9200 Participants reached: through information shared on the school web porta