Delivered Red Bull's first ever Women's Doubles Badminton Open Championship program
How we reinforced Red Bull’s brand positioning by giving wings to 534 talented young girls and promoted sports talent in India
Solution
India’s 1st Exclusive Women’s Doubles Badminton Open Championship Program. We ideated and executed the first badminton tournament for the Red Bull brand across the world, specialized in women’s doubles for 16yrs+ age category. Ashwini Ponnappa was the face of the event, where the all-India winner team gets an opportunity to play against her and her badminton doubles partner N. Sikki Reddy. We used various fun activities and sampling at strategic intervals and locations for brand engagement.
- Target Group: Girls above 16 years
- Target Cities: Mumbai, Delhi, Hyderabad, Bangalore, Guwahati and Chandigarh
Impact
Engaged 534 young girls in a highly competitive badminton program
Red Bull gets recognized as a sport talent enabling brand
Authentic brand engagement opportunities created through product sampling and branded merchandise
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