A running platform for outdoor-friendly communities to celebrate the joy of running

How we delivered a highly engaging and fun experience for the running communities in key cities


A joyful running platform to build a brand in focused consumer segments

We executed a 3-phase running program with a focus on the on-ground experience of runners. The idea was to identify major running hotpots and build running clubs to celebrate the joy of running over the course of the program

Focus cities: Delhi-NCR, Mumbai & Bengaluru.

Target group: Men & women in the 25-55 years age group.

Timelines: Every Saturday in Delhi and Bengaluru, Every Saturday & Tuesday in Mumbai.

Methodology: 3 phase

  • Identify running hotspots and reach out to members of the running fraternity
  • Create a team of coaches and influencers in each city to ensure right brand communication across social media
  • Participation drive and growth-tracking in Asics running community


Engaged 1.8K+ Runners

Loyal runner database generated for brand communication

Quality social media amplification through leading influencers