A running platform for outdoor-friendly communities to celebrate the joy of running
How we delivered a highly engaging and fun experience for the running communities in key cities
A joyful running platform to build a brand in focused consumer segments
We executed a 3-phase running program with a focus on the on-ground experience of runners. The idea was to identify major running hotpots and build running clubs to celebrate the joy of running over the course of the program
Focus cities: Delhi-NCR, Mumbai & Bengaluru.
Target group: Men & women in the 25-55 years age group.
Timelines: Every Saturday in Delhi and Bengaluru, Every Saturday & Tuesday in Mumbai.
Methodology: 3 phase
- Identify running hotspots and reach out to members of the running fraternity
- Create a team of coaches and influencers in each city to ensure right brand communication across social media
- Participation drive and growth-tracking in Asics running community
Engaged 1.8K+ Runners
Loyal runner database generated for brand communication
Quality social media amplification through leading influencers