August 1, 2023

Unlocking the Potential: Authentic Brand Experiences for Kids Through Sports

Sports: Create authentic brand experiences for kids

One of the most intriguing and important points of sports i[...]

April 6, 2021

How big brands can help consumers shift to healthier lifestyles through right marketing?

How many of us really prioritize nutrition over taste when it came to food choices? Did not enough of us take gym memberships on January 1 for several years only to [...]

November 9, 2020

How Can You Do ‘Cause Marketing’ Through ‘Sports Marketing’

The strongest of brands often get involved in various CSR activities. Not only does this benefit various communities that are touched by such activities, the brand a[...]

November 9, 2020

What It Means to Be a ‘Sports Enabler Brand’

The strongest of brands often get involved in various CSR activities. Not only does this benefit various communities that are touched by such activities, the brand a[...]

October 21, 2020

Adapt Your Customer Engagement Strategy During Lockdown With Play at Home

The strongest of brands often get involved in various CSR activities. Not only does this benefit various communities that are touched by such activities, the brand a[...]

September 23, 2020

Why brands across industries choose sports marketing to connect to their consumers

What would using Tata Tea have to do with combating sexual violence against women? On the face of it, there seems to be almost no connection at all between an ingred[...]

September 23, 2020

The Advantage of Experiential Marketing through Sports

If you are exploring different avenues to promote your brand, experiential sports marketing should attract a generous share of your marketing budget. Experiential ma[...]

August 28, 2020

Brands Embracing Phygital Innovative Play Experiences to engage Kids

Phygital (portmanteau of physical and digital) marketing refers to a combination of real-life and digital experiences that are served to the consumer. Phygital marke[...]

August 24, 2020

Sports No.1 Choice in Cause Marketing for Brands

In recent times, we are increasingly seeing brands promoting different socio-cultural causes as part of their marketing strategy. There are a couple of reasons for t[...]

August 24, 2020

Experiential Sports Marketing A Great Value Add for Mid-Sized Brands

When it comes to devising their marketing mix, mid-sized brands often find themselves having to make some very careful decisions. This is particularly due to the fac[...]