How we tapped into the spirit of Gen Z with the brand’s ‘Forever Fun’ philosophy, and sampled Chupa Chups to 1.5L students from 96 schools & 62 colleges

Solution

Bringing alive the childhood experience through a spontaneous fun activation in schools & colleges. We found exactly what triggers Gen Z's interest, and tapped into this world of carefree fun. Pulling the brand's #ForeverFun philosophy in various low-cost yet large participative engaging formats, we drove a life-sized Human Foosball and other highly engaging fun activities in schools & colleges.

Target: School children of 6-12 classes and Undergraduate students

School Reach-out: Delhi-NCR (30 Schools, 20 Colleges), North East (3 cities, 30 schools and 20 colleges) and Gujarat (4 cities, 36 Schools, 22 Colleges)

Activities:

• Short games of 8 - 10 mins with friends
• Chupa Chups Fun Binge arena in schools and colleges with Human
• Foosball, fun challenges and more Chupa Chups sampling games like Bites Balancing, Lollipop Flip and Belts Tear & Twist challenges

Impact

Developed the taste for Chupa Chups in 1.5L+ participants

Spontaneous brand recall in 61% participants

Product/variants awareness in 92% participants

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