Confederation of Indian Industry (CII) evangelizing sports in the corporate community and enthusiasts through a limited overs national level cricket league

Bringing the vision of a sporting nation to life by CII’s ‘Make India Play’ Initiative
Solution
Engaging the corporate community across four cities was no small feat, but the experienced team at Sportz Village Xp rose to the challenge. The team proactively collaborated with CII to promote the CII Sports Championship through various media channels, including print, electronic, and social platforms. By effectively spreading the brand message within the corporate community, they generated significant buzz, resulting in strong registration numbers for the league.
Over 18 days, Sportz Village Xp managed on-ground operations across four cities, coordinating events involving 55 teams and 82 matches. To ensure flawless execution, the team carefully selected and onboarded the right vendors, manpower, and technical teams. Additionally, they skillfully managed on-ground branding and ensured the smooth streaming of all matches.
Impact
Engaged 800+ corporate players across four cities
Fostered a spirit of unity and sporting culture in corporate employees
Gallery
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