How we imparted health education to 5k+ kids through a unique and fun phygital engagement model
A recognized leader in corporate responsibility
DXC Technology is the world’s leading end-to-end IT services company,
serving nearly 6,000 private and public sector clients across 70 countries.
A Fortune 500 company, DXC is also recognized among the best
corporate citizens globally.
Solution
Developed-executed Phygital (physical+digital) health & nutrition awareness program in Bengaluru & Chennai
We focused on these key aspects to ensure desired positive outcomes:
1. Phygital engagement model
2. Imparting knowledge about food & nutrition
3. Pre & Post assessment of learnings
Program Design - 4 stage:
1. Reach-out to students and parents in Chennai region from Sportz Village Schools and Foundation network.
2. Four different activity and message videos were sent to participating students on topics highlighting the role of nutrition in physical activity, role of physical activity in improving health, general fitness etc.
3. Various fun challenges were held: Good Food Junk Food, Eye Movement Exercise, Run and Punch, Climbing the Mountain, Deli Ali challenge etc.
4. Quiz was conducted for both Pre & Post assessment of learnings
Impact
Reached 5K+ students in Bengaluru and Chennai
Organic PR coverage highlighting DXC’s efforts towards improving health and nutrition in communities