Kinder Joy of Moving Program
How we helped Ferrero Group to successfully launch the ‘Kinder Joy Of Moving’ Program in schools in India
Solution
- Identified and registered 10 schools in Pune, India
- KJOM Program formal launch on 1st Oct 2022
- ‘Train the Trainers’ session for Sportz Village trainers by KJOM Master. Trainers Edoardo Fogli and Diego Latora from Italy on 11th & 12th Oct.
- KJOM Phase 1 implementation - Nov 2022 to Jan 2023
- KJOM Phase 2 implementation - Feb 2023 to March 2023
- Post-program Impact survey: 176 participants from 7 schools
Impact
6K+ children moved with joy
On-ground manifestation of Ferrero group’s core belief of ‘growing up active, growing up happy’
82% of children loved the program, awarding it a 5-star rating
Way forward: Extending the program to 20 more schools, engaging over 10000 children