Campus Ambassador Program 2023
How we created memorable fan experiences in 20 colleges with KKR Campus Ambassadors
Solution
- Conceptualized and executed the KKR Campus Ambassador (CA) Program to drive fan engagements for young college students (18-22 years) before and during the IPL 2023
- Promoted the newly launched KKR app through CAs
- Engaged young fans through various on-ground and on-app promotions/activities by CAs
Impact
Knight Club App Downloads
Participants in 20+ WhatsApp Groups
Social Media Impressions
Activities like Knight Club Quizzes, Contests, KKR Merchandise Giveaways and More
Fans for Away Match Screenings
Gallery
