Campus Ambassador Program 2023

How we created memorable fan experiences in 20 colleges with KKR Campus Ambassadors

Solution

  1. Conceptualized and executed the KKR Campus Ambassador (CA) Program to drive fan engagements for young college students (18-22 years) before and during the IPL 2023
  2. Promoted the newly launched KKR app through CAs
  3. Engaged young fans through various on-ground and on-app promotions/activities by CAs

Impact

Knight Club App Downloads

Participants in 20+ WhatsApp Groups

Social Media Impressions

Activities like Knight Club Quizzes, Contests, KKR Merchandise Giveaways and More

Fans for Away Match Screenings

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