How we executed of India’s Largest Grassroots Sports Tournament for Football & Athletics
How we delivered the execution of India’s Largest Grassroots Sports Tournament for Football & Athletics
Activated RF's mission to revolutionize sporting culture in schools & colleges and to make India's next champions.
Reliance Foundation Youth Sports is an initiative by the Reliance Foundation which is aimed at revolutionizing grassroots sports in India. Starting with football in 2016, RFYS provided schools, colleges, and athletes with a never-before-seen platform to showcase their skills and passion for sports. Through the RFYS initiative, the brand is committed to creating a sporting culture across the country by developing talent at the grassroots level and making sports an integral part of education. It believes that sports complements academics by imbibing values of teamwork, discipline, and leadership amongst the youth.
Over its two years of existence, the tournament has provided excellent facilities, conditions, and environment for the student-athletes to prosper. The most deserving athletes were given scholarships and an opportunity to be scouted by ISL teams. Additionally, the coaches of the schools and colleges were provided with the best training programs and the partner institutes were also supported by providing football equipment.
RFYS Football, engaged 20K+ players and 1.3K+ teams across 8 cities
RFYS Athletics, engaged 30K+ athletes from 1.2k institutes in 11 disciplines