Getting the classic board game into the life of 21st century kids as a fun learning tool
A YOY intense school contact program and Scrabble championship engaging an average of 1 Lakh+ kids and 268 teachers from 142 schools for 4 years
Solution
An YOY intense school contact program and Scrabble championship tapping into joys and benefits of the board game
We created and executed a 6-stage program reaching out to the students over a course of three months. This also included familiarizing the game with key influencers i.e. teachers and effectively placing scrabble as a practical vocabulary-enhancing tool.
- Target Cities: Mumbai, Delhi, Pune, Chennai & Bengaluru
- Target Group: Class 6 to 10 kids and teachers of A/A+ grade schools
- Methodology: 6 stages
Impact
Reach in 4 years: Avg. 1L+ kids and 268 teachers from 142 schools every year
Rise of Scrabble clubs and independent tournaments in schools
Organic hike in Scrabble sales
Gallery
