A tournament focused on unearthing the next generation of Kabaddi superstars across India
How we engaged 1152 kids along with 96 coaches from 96 schools across 12 cities
SV Xp Solution
A 5-month long tournament aimed at popularizing Kabaddi among kids and giving them an opportunity to play at the national level. The tournament saw students in the age group of 10-15 years compete against other schools around the country divided across 12 franchise cities with a unique ‘meet and greet’ session with PKL stars to keep them motivated.
Engaged 1152 kids along with 96 coaches from 96 schools across 12 cities
The event achieved an average viewership of .5 TVR
Got TRV of .8 for national finals which was more than ISL finals