Taking Tata Tea's ‘pre-activism’ campaign miles ahead by empowering 1 lakh+ girls from 340 schools
How we empowered girls to take safety in their own hands with a dedicated self-defense education program
Solution
A strong self-defence program was ideated and implemented in schools for girls between the age group of 10-16 years. The program is aimed at building physical skills in the form of combat practices and mental makeup to handle stress. A variety of self-defence techniques were taught to the girls by experts with a live demo, like elbow strike, chop attack, tiger grip, push kick and knife defense. This was later practiced by the girls who displayed immense dedication and enthusiasm during the entire learning process.
- School Reach-out: Schools from 10 districts each in Delhi, Uttar Pradesh, Punjab and Haryana
- Timeline: November 2017 – April 2018
- Duration of training sessions: 4 days per school, 6.0 hours per student
- Program Structure:
4-Phase structure included Registrations, Pre-program Survey, In-School Training through Special training module developed by Martial Arts experts using elements from various martial arts (such as judo, karate, kung fu, etc.) and Post-program Survey to measure the change in the attitude of students & parents
Impact
Empowered 1 lakh+ girls from 340 schools of 4 states in over 6 months
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