A unique school activation to serve as a catalyst for cycling for the new-gen kids
How we introduced 2.8L kids from 328 schools to active cycling through an innovative and informative program
Solution
An innovative and interactive school contact program to generate active interest in cycling among kids
We ideated and executed ‘Cyclo’pedia’, an informative program consisting of three simple yet extremely engaging workshops for school kids. Each workshop had components like showcase video, LIVE Demo, video presentation etc. to cater to different children groups.
- Target Group: 8 to 14 years kids
- Focus Region: Tier-2 cities of Karnataka, Maharashtra & Uttar Pradesh
- Duration: 5 months
Impact
Engaged 2.8L+ boys and girls from 328 schools
Exclusive attention of the core TGs
Authentic manifestation of the brand’s stance & communication
Content generated for coverage in major dailies
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