A unique school activation to serve as a catalyst for cycling for the new-gen kids

How we introduced 2.8L kids from 328 schools to active cycling through an innovative and informative program


An innovative and interactive school contact program to generate active interest in cycling among kids

We ideated and executed ‘Cyclo’pedia’, an informative program consisting of three simple yet extremely engaging workshops for school kids. Each workshop had components like showcase video, LIVE Demo, video presentation etc. to cater to different children groups.

  • Target Group: 8 to 14 years kids
  • Focus Region: Tier-2 cities of Karnataka, Maharashtra & Uttar Pradesh
  • Duration: 5 months


Engaged 2.8L+ boys and girls from 328 schools

Exclusive attention of the core TGs

Authentic manifestation of the brand’s stance & communication

Content generated for coverage in major dailies