How we successfully managed venue and operations for one of the best badminton leagues of the world

Solution

Venue & Operations Management of Premier Badminton League

Premier Badminton League (PBL) is one of the top badminton leagues in the world. Its playing field features the top Indian and international badminton talent in the world, including 8 Olympic Medal Winners. Besides showcasing the best of international and Indian talent, the tournament has also been successful in widening the base of the game.

The league comprises franchises from Delhi, Mumbai, Lucknow, Bengaluru, Chennai, Hyderabad, Ahmedabad, and Guwahati. Sportz & Live Private Limited (Sportzlive) has the right to operate and execute the League. For the 3rd season of Vodafone Premier Badminton League which was scheduled in 5 cities, Sportz Village Xp was roped in to manage the entire venue operations of 2 cities: Delhi & Lucknow. Venue for Delhi leg was DDA Squash & Badminton Academy, Sirifort, New Delhi and venue for Lucknow was Babu Banarasi Das Indoor Stadium, Lucknow.

Impact

End to End conceptualization, planning and execution of venue and branding setup at Delhi & Lucknow

World class infrastructure developed to deliver the world-class experiences to participants & fans

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