October 12, 2023 Sponsorship secrets: Boost your events with strategic sports marketing In this dynamic world, Sports events are not just games. They are grand spectacles, emotional roller coasters, and most importantly, a hub for commercial opportuniti[...]
August 1, 2023 Unlocking the Potential: Authentic Brand Experiences for Kids Through Sports Sports: Create authentic brand experiences for kids One of the most intriguing and important points of sports i[...]
April 6, 2021 How big brands can help consumers shift to healthier lifestyles through right marketing? How many of us really prioritize nutrition over taste when it came to food choices? Did not enough of us take gym memberships on January 1 for several years only to [...]
November 9, 2020 How Can You Do ‘Cause Marketing’ Through ‘Sports Marketing’ The strongest of brands often get involved in various CSR activities. Not only does this benefit various communities that are touched by such activities, the brand a[...]
November 9, 2020 What It Means to Be a ‘Sports Enabler Brand’ The strongest of brands often get involved in various CSR activities. Not only does this benefit various communities that are touched by such activities, the brand a[...]
October 21, 2020 Adapt Your Customer Engagement Strategy During Lockdown With Play at Home The strongest of brands often get involved in various CSR activities. Not only does this benefit various communities that are touched by such activities, the brand a[...]
September 23, 2020 Why brands across industries choose sports marketing to connect to their consumers What would using Tata Tea have to do with combating sexual violence against women? On the face of it, there seems to be almost no connection at all between an ingred[...]
September 23, 2020 The Advantage of Experiential Marketing through Sports If you are exploring different avenues to promote your brand, experiential sports marketing should attract a generous share of your marketing budget. Experiential ma[...]
August 28, 2020 Brands Embracing Phygital Innovative Play Experiences to engage Kids Phygital (portmanteau of physical and digital) marketing refers to a combination of real-life and digital experiences that are served to the consumer. Phygital marke[...]
August 24, 2020 Sports No.1 Choice in Cause Marketing for Brands In recent times, we are increasingly seeing brands promoting different socio-cultural causes as part of their marketing strategy. There are a couple of reasons for t[...]