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August 24, 2020

Experiential Sports Marketing A Great Value Add for Mid-Sized Brands

When it comes to devising their marketing mix, mid-sized brands often find themselves having to make some very careful decisions. This is particularly due to the fac[...]

July 21, 2020

The Indian marketers post-COVID playbook to engage consumers through sports

Engagement through sports has been something brands have been enthusiastically investing in, and this link would explain why. However, the COVID-19 pandemic brought [...]

July 21, 2020

Why brands are investing in getting more kids to play

The love-affair of brands with sporting events and activities has existed at least for the past 40 years, but perhaps in the last decade and a half, it has strengthe[...]

June 29, 2020

New arenas for brands to invest their marketing budget in the post corona world

As different countries are slowly beginning to open up their economies, the immediate-term rules of social engagement are altogether different to how they were befor[...]

June 29, 2020

How brands can continue engaging with kids post pandemic

Before we get on to the topic of how brands can continue to engage with kids after the COVID-19 pandemic, let us first understand why it is important to do so. The f[...]

June 16, 2020

Can digitisation take over real brand experience for consumer engagement

Ever since the COVID-19 pandemic forced governments around the world to implement lockdowns, there have been huge surges in the amount of internet consumption. While[...]

June 15, 2020

How will experiential evolve in the post lock-down world

The importance of experiential marketing is something that brand and marketing managers are steadily and gradually waking up to. And although the adoption hasn’t bee[...]

May 13, 2020

6 Principles Marketers must stick by after COVID-19

The COVID-19 pandemic is set to bring about paradigm shifts in the way we go about our lives, and the corporate world is no exception. In the Darwinian market enviro[...]

May 7, 2020

Authenticity in your Marketing Strategy will be the key post COVID 19 crisis

Perception may or may not be a reality, but perception, is, for an individual, the ultimate reality. Or something along those lines was what was the mantra that drov[...]

April 27, 2020

Experiential Sports Marketing – An effective medium to build an emotional connect between your brand and target audience

Sports events these days are no longer limited to sport and entertainment, but also serve as avenues for brands to market themselves. Importantly, because the audien[...]