How big brands can help consumers shift to healthier lifestyles through right marketing?
What It Means to Be a ‘Sports Enabler Brand’
The strongest of brands often get involved in various CSR activities. Not only does this benefit various communities that are touched by such activities, the brand also stands to benefit by: Improved brand image as being involved in such activities displays social consciousness. The brand is able to introduce its presence to new market segments Thus, involving in cause marketing is advisable for not just well established brands, but even small and upcoming ones. And when it comes to cause marketing, sports is the best medium. The following article suggests different ways in which brands could involve themselves in cause marketing through sports.
Promoting Sports as a CauseEncouraging kids and even others to participate in sports is in itself a noble cause that brands can involve themselves in. This could be done through the following:
- Organizing sports tournaments
- Providing Sponsorships