February 7, 2017

Incorporating sports into HR practices

(Published in the Jan 2017 edition of People and Management Magazine.)

While the biggest components of employee satisfaction at work comprise of [...]

January 19, 2017

5 key things to consider before investing in a sport IP

Traditional sports like cricket, and football have always had a large population of fans, and drawn in crowds. However, in the last few years newer sports have ta[...]

July 18, 2016

Sports redefining the new age marketing mantra

Professional Sports and Amateur sports have experienced a tremendous growth in India over past one decade. The use of sports sponsorship as a marketing communicat[...]