July 18, 2017 Winning should be the only goal! Says honorable sports minister Vijay Goel… Or should it? I have had the good fortune to be around situations…or rather, to be in the midst of things involving athletes and teams in various forms, shapes, a[...]
April 12, 2017 Parents Kill Child’s Source of Happiness Few things bring more happiness than the sight of a happy, bubbly child. And I got to see one recently when I was visiting a friend’s place. While we both were still[...]
February 7, 2017 Incorporating sports into HR practices (Published in the Jan 2017 edition of People and Management Magazine.) While the biggest components of employee satisfaction at work comprise of sensitiv[...]
January 19, 2017 5 key things to consider before investing in a sport IP Traditional sports like cricket, and football have always had a large population of fans, and drawn in crowds. However, in the last few years newer sports have taken[...]
July 18, 2016 Sports redefining the new age marketing mantra Professional Sports and Amateur sports have experienced a tremendous growth in India over past one decade. The use of sports sponsorship as a marketing communication[...]
April 12, 2017
