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June 29, 2020

New arenas for brands to invest their marketing budget in the post corona world

As different countries are slowly beginning to open up their economies, the immediate-term rules of social engagement are altogether different to how they were befor[...]

June 29, 2020

How brands can continue engaging with kids post pandemic

Before we get on to the topic of how brands can continue to engage with kids after the COVID-19 pandemic, let us first understand why it is important to do so. The f[...]

June 16, 2020

Can digitisation take over real brand experience for consumer engagement

Ever since the COVID-19 pandemic forced governments around the world to implement lockdowns, there have been huge surges in the amount of internet consumption. While[...]

June 15, 2020

How will experiential evolve in the post lock-down world

The importance of experiential marketing is something that brand and marketing managers are steadily and gradually waking up to. And although the adoption hasn’t bee[...]

May 13, 2020

6 Principles Marketers must stick by after COVID-19

The COVID-19 pandemic is set to bring about paradigm shifts in the way we go about our lives, and the corporate world is no exception. In the Darwinian market enviro[...]

May 7, 2020

Authenticity in your Marketing Strategy will be the key post COVID 19 crisis

Perception may or may not be a reality, but perception, is, for an individual, the ultimate reality. Or something along those lines was what was the mantra that drov[...]

April 27, 2020

Experiential Sports Marketing – An effective medium to build an emotional connect between your brand and target audience

Sports events these days are no longer limited to sport and entertainment, but also serve as avenues for brands to market themselves. Importantly, because the audien[...]

April 17, 2020

The new secret weapon for brands

A secret weapon is one that is extremely effective and has immense stealth capabilities, which makes catches the target unawares. It is this stealth that reinforces [...]

April 3, 2020

Experiential Sports Marketing : The Ethical Winning Formula to Reach Kids

At what age would you want to start influencing your target segment? What would be the best way to influence the target audience? Would the brand communication to th[...]

March 24, 2020

Experiential Sports Marketing : The Key to winning over customer

While traditionally, the exercise of marketing would mostly be looked at as a set of ATL, BTL, and TTL promotional campaigns, in recent years, it is experiencing a s[...]