April 27, 2020 Experiential Sports Marketing – An effective medium to build an emotional connect between your brand and target audience Sports events these days are no longer limited to sport and entertainment, but also serve as avenues for brands to market themselves. Importantly, because the audien[...]
April 17, 2020 The new secret weapon for brands A secret weapon is one that is extremely effective and has immense stealth capabilities, which makes catches the target unawares. It is this stealth that reinforces [...]
April 3, 2020 Experiential Sports Marketing : The Ethical Winning Formula to Reach Kids At what age would you want to start influencing your target segment? What would be the best way to influence the target audience? Would the brand communication to th[...]
March 24, 2020 Experiential Sports Marketing : The Key to winning over customer While traditionally, the exercise of marketing would mostly be looked at as a set of ATL, BTL, and TTL promotional campaigns, in recent years, it is experiencing a s[...]
March 24, 2020 Going beyond Data : Why Experiential Sports Marketing is more about emotions than numbers In an era where data is supposed to be the new oil, and analytics is the biggest buzzword in the industry, talks about emotion in the corporate world may not exactly[...]
July 31, 2018 The CITY that PLAYS together, STAYS together It feels great to meet old friends, from school days, from college.. isn’t it? At a recent get-together, I got the opportunity to meet many of them. While we were re[...]
July 18, 2018 In pursuit of happy fitness! I write this at 10.25 pm. Is it too late? I came back after playing a great game of Futsal on turf. Yes, the short format 5 a side version of football. Score line[...]
July 18, 2018 Empowering women need of the hour GORY INCIDENTS OF CRIME AGAINST WOMEN HOGS THE HEADLINES MORE OFTEN THAN NOT. Every 5 seconds someone is sexually assaulted. One in two wome[...]
July 7, 2018 Indian football team will not be participating in Asian Games. Here are my 4 inputs on what the guideline should consider.. Indian football team will not be participating in Asian Games. IOA chief defends football’s exclusion, says no place for ‘also rans’ . There is a lot of heart bur[...]
July 7, 2018 Countdown to World’s Biggest Sporting Spectacle – Live it Up!! Touted as ‘The Greatest Show on Earth’ Football World Cup has always meant something special to me. I don’t remember the first time I kicked the ball, but I clearly [...]