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March 24, 2020

Going beyond Data : Why Experiential Sports Marketing is more about emotions than numbers

In an era where data is supposed to be the new oil, and analytics is the biggest buzzword in the industry, talks about emotion in the corporate world may not exactly[...]

July 31, 2018

The CITY that PLAYS together, STAYS together

It feels great to meet old friends, from school days, from college.. isn’t it? At a recent get-together, I got the opportunity to meet many of them. While we were re[...]

July 18, 2018

In pursuit of happy fitness!

I write this at 10.25 pm. Is it too late? I came back after playing a great game of Futsal on turf. Yes, the short format 5 a side version of football. Score line[...]

July 18, 2018

Empowering women need of the hour

GORY INCIDENTS OF CRIME AGAINST WOMEN HOGS THE HEADLINES MORE OFTEN THAN NOT.

July 7, 2018

Indian football team will not be participating in Asian Games. Here are my 4 inputs on what the guideline should consider..

Indian football team will not be participating in Asian Games. IOA chief defends football’s exclusion, says no place for ‘also rans’ . There is a lot of heart bur[...]

July 7, 2018

Countdown to World’s Biggest Sporting Spectacle – Live it Up!!

Touted as ‘The Greatest Show on Earth’ Football World Cup has always meant something special to me. I don’t remember the first time I kicked the ball, but I clearly [...]

September 26, 2017

Rajyavardhan Singh Rathore – Now carries the hopes of a billion Indians!

Thanks to my schedule, it has been long since I had the time to watch TV. So yesterday when I had some time to myself, I decided to dedicate it exclusively to this o[...]

July 18, 2017

Winning should be the only goal! Says honorable sports minister Vijay Goel…

Or should it? I have had the good fortune to be around situations…or rather, to be in the midst of things involving athletes and teams in various forms, shapes, a[...]

April 12, 2017

Parents Kill Child’s Source of Happiness

Few things bring more happiness than the sight of a happy, bubbly child. And I got to see one recently when I was visiting a friend’s place. While we both were still[...]

February 7, 2017

Incorporating sports into HR practices

(Published in the Jan 2017 edition of People and Management Magazine.) While the biggest components of employee satisfaction at work comprise of sensitiv[...]